Case Studies

Customer: US Air Force

Date: 2021

Our US partners, Talon Simulations, manufacturers of the Atomic A3 for the Americas market, have further developed their mixed reality training simulator.  Talon Strike integrates the Atomic A3 with secondary hardware, to offer a mixed reality training environment for land, sea & air vehicles.  Most recently, the addition of haptic hand tracking gloves from BeBop Sensors makes for a truly immersive training environment.

In addition, Actuate Motion, the embedded motion software of the Atomic A3, offers a modern and flexible environment for software integration.  The video shows the C-130J pilot demo on the MOTAR platform built for the US Air Force.  Take yourself through this immersive training exercise through desert highlands.

Read more about the project @ https://www.talonsimulations.com/news/vrara-talon-strike

Customer: KidZania, Dubai

Date: 2018

Location: Dubai Mall, Dubai, United Arab Emirates

Brief: KidZania is an award-winning children’s ‘edutainment’ concept, where children experience adult life in a safe and fun environment through role play.  The career experiences on offer are exciting and varied, such as fire fighter, doctor and beautician.  KidZania were looking to inspire the next generation of space scientists with a new space centre.

Solution: The KidZania Space Centre gives children a range of experiences in space craft.  Starting with a space shuttle ride, 5 Atomic A3s, with VR headsets, are used to simulate the flight.  Once the kids arrive at the International Space Station, they get ready to take a virtual space walk.  Teams then work to create a space rover in which to collect samples.

Result: The space centre gives children an insight into the life of an astronaut and what it means to explore our outer world.  Fun and educational, it will surely inspire a new generation of space travellers.

Further information: https://dubai.kidzania.com/en-ae/pages/spacecentre

Customer: Ben Tuck Racing www.bentuck.com

Date: 2018

Brief: Ben Tuck is professional racing car driver and ARDS ‘A’ Race Instructor and was looking for a training simulator to help him prepare for upcoming races.

Solution:  The Atomic A3 racing setup, which allows easy mounting of professional grade steering wheel and pedals, along with a wide range of professional driving games, provides Ben with a fully immersive simulation of a race track that he has never seen before.  

Result: Many drivers perform this preparation training on a static seat, but adding motion to the experience makes it as realistic as possible, allowing the driver to train for an upcoming event in an efficient and cost-effective way.

Customer: BlueFlame Digital http://www.blueflamedigital.co.uk/

Date: 2016

Brief: BluFlame Digital are a UK based software company who create training and marketing software for businesses.  Most of the solutions are bespoke, but their road safety training package EduDrive, has been made commercially available to organisations wishing to teach road safety.

Solution: EduDrive was written with the advice and support of Advanced Driving Instructors and provides a simulated driving experience specifically designed to teach road safety.  Using the motion of the Atomic A3 adds complete realism to the experience.  The addition of a mobile phone app also ensures that one of our most dangerous distractions is included.

Result:  A fully immersive driver safety training programme that either complements standard driving lessons or enhances advanced driver skills

Further information: http://www.blueflamedigital.co.uk/edudrive/

Customer: INITION www.inition.co.uk

Date: 2012

Location: Goodwood Festival of Speed, UK

Brief: INITION were approached by Nissan’s experiential agency TRO, to support their ‘Built for Thrill’ campaign and TV commercial for the Nissan Juke.  INITION were asked to help them create an exciting experience for the centrepiece on Nissan’s stand at the Goodwood Festival of Speed.

Solution: Using an Atomic A2 Motion Base, INITION constructed a ‘Built to Thrill Wingsuit VR Experience’ to immerse participants in a multi-sensory 3D world inspired by close-proximity wingsuit flying.  Before the days of off-the-shelf headsets, INITION also developed a state-of-the-art wide-angle 3D head-mounted display which was housed in a bespoke case also designed and 3D printed in-house.

Results: The experience attracted a constant stream of willing participants on Nissan’s stand and was also enjoyed by hundreds of onlookers. The game attracted 368 participants across the four days it was at the festival, with as many as 103 participants on the busiest day. Nissan took the Built to Thrill Wingsuit Experience to the Frankfurt and Paris motorshows and it also featured at the ATP Tennis Tournament at The O2.

In an interview with Event Magazine, Nissan’s Brand Experience Manager, Caroline Earley, described the game as “the headline feature on our stand this year.”

Read INITION’s full article https://www.inition.co.uk/case_study/nissan-built-thrill-wingsuit-experience/

Customer: Pulse VR

Date: 2018

Location: 29 Green Lane, Derby, DE1 1RS

Pulse VR opened in January 2018 to provide a social space for gamers and non-gamers to experience the latest VR experiences and technology.  Equipped with Novatech’s performance gaming PCs and high-end VR headsets, customers of all ages play a range of VR games, such as surviving a zombie apocalypse, destroy an evil megacorporation in a cyberpunk resistance or experience thrilling Formula One races.

Danny Gregory, Pulse VR’s owner, had seen static simulators in similar VR arcades, but wanted to go one better.  So, along with 3 static race seats, the arcade boasts an A3 motion simulator as its centre attraction.  Danny says the reaction to the seat is often one of amazement and enthusiasm, with riders will often expressing, “Wow, it’s better than I thought it would be!”

The centre has experimented with roller coaster, flight and driving games, with driving proving the most popular.  The motion simulator experience makes for a particularly successful party event, with a group able to join each rider’s experience by projection onto a large screen, encouraging competition between friends.

This great city centre arcade offers flexible sessions for 1-8 players and full venue hire for parties, corporate events and private functions.

Further information: https://www.pulsevrx.com/

Customer: Modimage, Paris

Date: 2019

Location: IAAPA Expo Europe, Paris

Project: Modimage were looking to exhibit a water based VR experience to complement their other motion based attractions at the IAAPA show.  They came up with a white water experience, incorporating the Atomic A3 motion base as the motion platform for their inflatable raft.  Riders were treated to a thrilling white water ride, with a distinct difference – remaining dry!